Web eCommerce sites are nice. You get to control all aspects of the branding and buying experience, but this comes at the price of having to get buyers to your store’s site.
What buyers want is to be able to buy on the spot. First can buttons that could be easily added to websites. PayPal and Shopify but provide these. The latest development comes from Shopify with Buyable Pins for Piniterest.
Shopify and Pinterest worked together let customers buy your products without leaving the Pinterest app. Any product from your Shopify store that gets pinned in Pinterest will automatically become a Buyable Pin. The great think about this for you is that it is another channel for your products without a lot of extra effort.
Shopify is currently the only way for small and medium-sized businesses to sell using Buyable Pins on Pinterest. Customers can checkout right on Pinterest. When a customer is ready to make the final purchase, they can now checkout using a credit card or Apple Pay without having to leave the Pinterest app.
To sell products on Pinterest, all you need to do is add the new Pinterest sales channel to your Shopify account. This will automatically enable Buyable Pins for all of your products found on Pinterest. There’s no additional cost to list or sell products using this new Shopify channel. You can measure customer engagement, track the number of Pins, repins, and orders using the Pinterest Channel Dashboard in your Shopify Administration console.
Reach new shoppers by selling on Pinterest with “Buy It” buttons. Optimized for the mobile experience, Pinners can now choose to purchase an item they love without leaving the site. Learn more about how Shopify has partnered with Pinterest so that you can truly sell anywhere.
Try Shopify for Free today.